Cervical cancer is the second most common cancer in women between 15 and 44 years of age. Every year, more than 270,000 women die from this disease worldwide. At a global level, there are about 530,000 new cases annually. The prognosis is that this number is about to reach 1,000,000 by 2050 unless no measures are taken to prevent the disease.

Our task was to create various formats of educational content aimed at parents and adolescent women. The formats we developed were displayed in the digital environment, in medical centers, and schools. The campaign’s goal was to build awareness about the main cause of cervical cancer – the human papillomavirus.

The campaign’s ambassadors conveyed their messages using the content that we developed. The purpose was to convince women to take care of their health and attend regular prophylactic examinations.

Cancer is one of the greatest health burdens today, and yet we need to fight the stigma around it. By avoiding talking about it, we only deepen our fear and desperation. Taking a step back from your hardships, you realize you are part of a huge family of people whose lives have been visited by this uninvited guest.