CASE STUDY
APAC Life Online Debate Series
CATEGORY:
CRM & CLM CONTENT
CUSTOMER:
Merck KGaA
COUNTRY:
APAC region
YEAR OF EXECUTION:
2021
TITLE OF THE PROJECT:
Marketing the debate about some of the greatest IVF mysteries
Project objectives
- Facilitate a deeper understanding of the main differences between the various forms of FSH prescribed for IVF.
- Inform healthcare professionals about the different etiologies leading to FSH/LH deficiency and restoring physiological LH levels.
- Give further insight into the concept of polymorphism.
Marketing the debate about some of the greatest IVF mysteries
APAC LIFE Online Debate Series is a medical event designed to tackle some of the questions that highly impact the work of IVF specialists through honest conversation and debate.
The campaign includes:
- Straight-to-the-point, engaging, and informative email campaigns which include a general overview email, an email for each episode, confirmation and reminder emails
- Video content
- User-friendly landing page, specially created for this event
- Social media posts
The landing page provides various functionalities for both healthcare professionals and the client’s team:
- Healthcare professionals can request a meeting.
- Healthcare professionals can submit their questions to the speakers ahead of the live events.
- Healthcare professionals can add episodes to their diaries.
- Watch on-demand option for all the episodes.
- The landing page is designed to achieve a high registration rate.
- The client’s team gets information for the number of registrations.
- The client’s team can send follow-ups to registered healthcare professionals who have given their consent.
The landing page and email templates are designed using captivating artwork and in line with our client’s standards.