CASE STUDY

Role-Playing Games

CATEGORY:
CRM & CLM content

CUSTOMER:
GlaxoSmithKline

COUNTRY:
Bulgaria

YEAR OF EXECUTION:
2017

TITLE OF THE PROJECT:
Role-playing for brand success

Role-playing for brand success

Science Bite was given the task to develop role games, aiming to help the medical representatives learn how to present the products and the company’s portfolio differently, using state-of-the-art approaches and new presentation techniques.

Our team created a set of 12 games, putting the sales team in provocative situations and encouraging out-of-the-box thinking.

The role playbook is used by the medical representatives and the key account manager weekly. This interactive tool enables them to acquire complex skills and techniques through play.